ETHORITY®
ETHORITY · AI Operating System
Make AI workfor your business.
Find the right AI. Build a sound business case. Put it to work responsibly.
Three ways to startFreeRequest a 15-minute callBy video with Sten Franke, about your question €195 net · one-timeRequest the AI Decision BriefThe right AI offering, with source and check date €495 net · one-timeRequest the AI Business BlueprintOne objective, a 30/60/90-day roadmap
Three ways to start
AI Decision Brief
AI Decision BriefChoose the right AI offering
€195 net · one-time
AI Business Blueprint
AI Business BlueprintOne objective, a 90-day roadmap
€495 net · one-time
AI Trust Record
AI Trust RecordOne AI system, ten working days
€4,500 net · one-time
AI Trust Pilot
AI Trust PilotSix weeks, one use case
€25,000 net · one-time
AI Opportunity Case
AI Opportunity CaseA business case before you invest
Priced after scoping
Scenario · InsuranceSettle glass claims within a day?
Settle glass claims within a day?A controlled AI pilot with success and stop rules
US$2.67tn
forecast worldwide AI spending in 2026
Gartner, Sep 2026961
AI offerings studied
Good AI Prism study 2026/27, Oct 20262 Dec 2027
obligations for Annex III high-risk AI apply
EU AI Omnibus, Official Journal, Jul 20268
calculators for cost and benefit
free to use
Your project lead · Sten Franke
Since 1997, Sten Franke has made new technology work for major brands.
He leads every ETHORITY project personally and brings in the specialists it needs, from the business question through implementation to running operations.
Why is AI a leadership task?“Because it can change goals, work, services and business models.”Read the interview
Sten Franke and ETHORITY have worked for
Track record
- 1997mediatime: international search marketing for T-Mobile, Kraft Foods and Lufthansa
- 2001Gridpatrol: an early internet monitoring service, for clients including Aldi, AOL, the ECB and Daimler
- 2008Led the BITKOM working group on customer satisfaction
- 2015ethority in Los Angeles: projects for BMW Financial Services, Deutsche Telekom and Disney
- 2023ETHORITY and EpiTrace.AI in San Francisco: AI systems for business and biomedicine
- 2026Good AI Prism: 961 AI offerings studied
Network
From San Francisco to Hamburg
- San Francisco
- Silicon Valley
- Los Angeles
- Hamburg
- Berlin
- Europe
Why Sten Franke leads your project
- 01
He knows the market.
He has mapped technology markets since 2009 – today 961 AI offerings in the Good AI Prism.
- 02
He builds systems.
He founded software platforms such as Gridpatrol and today designs AI systems that run in production.
- 03
He knows large organisations.
Projects for BMW, Deutsche Telekom, Disney, Daimler and the ECB: he knows boards, procurement and scale.
- 04
He answers personally.
He leads every project himself and brings in the right specialists from his network.
Sten Franke writesAnalysis · 9 min Analysis · 9 min Analysis · 9 min
AI-first means changing how you work, not counting tools.
AI-first means changing how you work, not counting tools.Govern the outcome, not only the risk.
Govern the outcome, not only the risk.AI does not scale by itself. Redesign the work.
AI does not scale by itself. Redesign the work.
The market study 2026/27
961 AI offerings. One map. Decide now what you deploy in 2027.
What organisations in Europe, the Americas, Asia-Pacific, the Middle East and Africa need from AI now.
US$2.67tnAI spending 2026 · Gartner
961AI offerings studied
30+economies compared
For your area
Solution, study, calculator and offer for each area, at a glance.
Customer service
Manufacturing & industry
Finance & insurance
Health & research
What AI costs and what it returns
Run your scenario before you release budget.
of surveyed organisations see an effect on profit. AI spending is forecast to rise by half.
Sten Franke · 24 Oct 2026Read the analysis
Saved timeWhat is saved working time worth?
What is saved working time worth?
Starting pointWhich task do you test first?
Which task do you test first?
Total costIs AI cheaper per result than today?
Is AI cheaper per result than today?
Model costWhat does the model cost per month?
What does the model cost per month?
StackWhat does your AI agent need to run?
What does your AI agent need to run?
SectorWhere can AI create value in your sector?
Where can AI create value in your sector?
RoadmapWhen are your use cases in daily work?
When are your use cases in daily work?
EU AI ActWhich questions does the AI Act raise?
Which questions does the AI Act raise?Services
AI Readiness & Maturity Check
AI Readiness & Maturity CheckFive priorities, a 90-day plan
€3,500 one-time · net
AI Act Readiness Sprint
AI Act Readiness SprintWhich AI you use and what to do
€6,900 one-time · net
AI Literacy & Adoption
AI Literacy & AdoptionUse AI with confidence
€2,400 one-time · net
AI Governance Setup
AI Governance SetupAn owner for every AI decision
From €19,500 net · one-time
AI Estate Audit & Mapping
AI Estate Audit & MappingThe whole AI estate before budget
€25,000 one-time · net
AI Governance Retainer
AI Governance RetainerGovernance after the project
€2,500 / month · net
Products and subscriptions
Early accessAI Estate Workspace
AI Estate WorkspaceEvery AI system and who owns it
€5,990 / year · net
AI Estate Business
AI Estate BusinessWhich function each system serves
€12,000 / year · net
AI Estate Enterprise
AI Estate EnterpriseOne boundary for the whole group
€18,000–€50,000+ / year · net
Prism Professional
Prism ProfessionalRecurring AI research, kept current
€990 / year · net
Research & licensing
Research & licensing961 offerings, 30+ economies, licensable
Sector studies
Articles by Sten Franke & ETHORITY
Check every vendor claim before you rely on it.
Sten Franke · ETHORITYCheck every vendor claim before you rely on it.961 AI offerings. Start with the job, not the tool.
Sten Franke · ETHORITY961 AI offerings. Start with the job, not the tool.Access to a tool does not give an AI agent the right to act.
Sten Franke · ETHORITYAccess to a tool does not give an AI agent the right to act.Preparing for the EU AI Act is the start; control happens in daily operation.
Sten Franke · ETHORITYPreparing for the EU AI Act is the start; control happens in daily operation.New and current
What is moving in the AI market and what ETHORITY published last.
AI market now
- Fact sheet
Nine in ten surveyed organisations use AI. 37% see an effect on profit.
Nine in ten surveyed organisations use AI. 37% see an effect on profit. - Finding
Missing expertise is the most cited barrier.
Missing expertise is the most cited barrier. - EU AI Act
EU high-risk obligations have a date.
EU high-risk obligations have a date. - Press release
AI is widely used. Evidence is rare.
AI is widely used. Evidence is rare.
New at ETHORITY
10 Nov 2026Articles · edition 2.0
Six perspectives on AI in businessSix perspectives on AI in business
24 Oct 2026Analysis · Retail
Shoppers move to AI faster than retailers.Shoppers move to AI faster than retailers.
24 Oct 2026Analysis · Logistics
Half of German logistics firms use AI. Measure your own gains.Half of German logistics firms use AI. Measure your own gains.
Downloads and tools
Studies, product sheets and posters to take away. Calculators and the map to try out.
Downloads
- PDFMarket study 2026/27961 AI offerings, short edition freeMarket study 2026/27
- PDFSector analysesFinance, manufacturing, customer service, healthSector analyses
- PDFProduct sheetsOne sheet per offer, with price and processProduct sheets
- PNGGood AI Prism posterThe whole AI market on one sheetGood AI Prism poster
- PDFPress kit and speaker profileShort bios, quotes, imagesPress kit and speaker profile
Tools
- Good AI PrismThe map: 24 topic areasGood AI Prism
- 8 calculatorsCost and benefit up front8 calculators
- Compare offeringsPrice, limits and sources side by sideCompare offerings
- Public NavigatorFind AI offerings by taskPublic Navigator
Also: AI and society
Care, education, rules and the free map of the AI market.
Care
CareAI for care in ageing societies
Education
EducationOne teacher in four uses AI several times a week.
Rules
RulesSynthetic media now needs a label almost everywhere.
Ethics
EthicsTen ethical AI questions now have fixed deadlines.
Good AI Prism
Good AI PrismThe free map of 24 topic areas
Let’s talk about your task.
15 minutes, free, by video. With Sten Franke.