News leaders expect search traffic to fall 43%.

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News leaders expect search traffic to fall 43%.

See where audiences go, why licensing pays and which labelling rules apply to AI in newsrooms, studios and archives.

WITHOUT AIWITH AI−33%

−33%

Google search traffic to 2,500+ news sites, Nov 2024 to Nov 2025

Source · Chartbeat via Reuters Institute, Jan 2026

7%10%

10%

of people use AI chatbots for news each week, up from 7%

Source · Reuters Institute Digital News Report, Jun 2026

KMBNTN

US$1bn

Disney investment in OpenAI with a licence for 200+ characters

Source · ABC News, Dec 2025

Insights

4%

Answers keep the reader.

Source · Reuters Institute DNR, Jun 2026

76%

Newsrooms turn into creators.

Source · Reuters Institute, Jan 2026

150+

Studios sue where they don't sign.

Source · AP, Jun 2025

https://ethority.ai/ai-prism/media · TOPIC AREA · EN · OCT 2026 · Good AI Prism artwork © 2026 ETHORITY & STEN.AI LLC · CC BY-NC-ND 4.0 · data and third-party marks not covered