CMOs give AI 15.3%. Only 30% are ready.

ETHORITY®AI Business Operating SystemTopic area

GOOD AI PRISM · TOPIC AREA · MARKETING & CONTENT

CMOs give AI 15.3%. Only 30% are ready.

Compare content, design, campaign, paid-media and AI-visibility tools by price unit, training on brand assets and labelling.

30%

of CMOs report mature AI readiness

Source · Gartner, May 2026

30–45%

of US consumers use GenAI for product research

Source · Bain & Company, Nov 2025

10 of 24

profiled marketing AI offerings publish a price

Source · Good AI Prism, Oct 2026

Insights

12 of 24

Half say your brand assets stay yours.

Source · Good AI Prism, Oct 2026

7 of 24

EU hosting is the exception.

Source · Good AI Prism, Oct 2026

2 Dec 2026

Synthetic content gets marked.

Source · Regulation (EU) 2026/1744

https://ethority.ai/ai-prism/marketing · TOPIC AREA · EN · OCT 2026 · Good AI Prism artwork © 2026 ETHORITY & STEN.AI LLC · CC BY-NC-ND 4.0 · data and third-party marks not covered