ETHORITY®
Global edition · EN
AI answers. A human stays in reach.
Answered is not solved: 87% of surveyed customers want a way to reach a human. Where AI answers, assists and checks, what 107 offerings do and the rules.
Version 1.0 · 42 pages
Open the study →Global edition · EN
AI markets worldwide
Put AI to Work · Good AI Prism research
Compare market conditions, examine provider evidence and frame one accountable AI decision.
v1.10 · 42 pages · 23 Oct 2026 · Edition
Good AI Prism v3.11 artwork. The document states its research scope and evidence cut-offs.
Look inside this edition
Edition, source scope and file
market-global-en-v1.10.pdf · Edition 1.10
Good AI Prism v3.11 artwork. The document states its research scope and evidence cut-offs.
Research method and catalogue coverage →EXECUTIVE SUMMARY
From market context to a decision you can use.
Orient: choose the right market lens
The Global edition helps leaders place an AI decision within regional markets, industries and business functions. It brings together external adoption research and ETHORITY’s review of provider documentation. The useful starting point is one business process: what should improve, which alternatives deserve attention, and what evidence would justify changing the way work is done? Read market growth as context for that question. Investment, adoption and organisational results describe different things; a large market does not establish a return for an individual company.
Understand: compare evidence on the same task
The study separates sourced observations, the authors’ interpretation and proposed actions. That distinction matters when comparing offers. A capability claim, a contractual condition and a tested outcome answer different questions. Specify the product, plan, deployment region and intended workflow before drawing conclusions. The Good AI Prism provides a route into the market; individual profiles and their sources supply the detail. A provider’s headquarters cannot establish where your data is processed, and a certification claim needs its applicable scope. Keep unanswered material questions with the shortlist.
Prove: inspect what providers document
The selected edition examines what providers publicly document about price, hosting, training with customer data and integrations. Read each condition separately: a hosting option and a training-use clause do not establish the same thing. Provider documentation is a starting point for a shortlist, while operational assurance needs testing in the intended deployment. Ask suppliers to identify the product, plan, region and contractual terms that apply to your account. The study population, artwork selection and live website catalogue have different coverage. Keep each count with its source date and population, and retain the selected edition’s qualifications when sharing a finding.
Decide: calculate the accepted outcome
A useful cost case includes licences or usage, integration, data preparation, human review, rework and change. Compare options at the volume and quality your business actually requires. Time released by a task is potential capacity; financial value depends on what happens to that capacity and which costs or outcomes change. The study’s buyer worksheet, pilot charter, workforce annex and scenario worksheet help make those assumptions explicit. Choose a responsible owner and define the evidence that would support continuing, redesigning or stopping a pilot before committing to a wider rollout.
Act: take one question into the next step
Use the selected edition’s contents and source notes to pursue your question, then inspect the corresponding Prism area. Compare a small number of offerings against the same requirements. Carry their documented conditions and remaining questions into the calculator or an enquiry. Sten Franke contributes the business and systems perspective. A discussion can establish a bounded next piece of work. This review edition supports orientation and preparation; a customer engagement still needs its own agreed scope, responsibilities and acceptance criteria. Before a supplier conversation, write down the accepted outcome, expected volume, permitted data use and the person who can approve a trial. Ask each shortlisted provider to answer the same material questions in writing. Revisit the comparison when the product, price, integration or your operating assumptions change. The practical aim is a traceable decision that colleagues can examine, rather than a permanent ranking of suppliers.
Source: selected study v1.10 · EN. This editorial reading guide preserves the source edition’s scope; practical next steps are recommendations, not observed outcomes. Read the source overview ↗ · Inspect documented provider terms ↗
Explore another perspective
Article collection · EN
Six perspectives on AI in business
Read six perspectives connecting AI capability, business decisions and practical implementation.
Version 1.0 · 20 pages
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Global edition · EN
AI is on the line. Data decides what it pays.
Start where data already flows. Where AI already inspects, maintains and optimises in the plant, what the market offers and the rules by jurisdiction.
Version 1.0 · 42 pages
Open the study →