Agent Assist itself 'operates within the storm DTA interface' (https://www.contentguru.com/en-us/products/brain-ai/agent-assist/). Integrations page lists ~100 entries; subset given.
Limitations
AI Security Charter: 'Content Guru systems are not designed for, or the use of rating individuals or their emotions'; use not in adherence to local legislation is the customer's liability.
Quote: 'No customer data is used for AI learning unless explicitly agreed beforehand.' (AI Security Charter V6.1C, Sept 2025). Third-party providers' own training use not addressed in the charter.
Certificates and audit reports
Accreditations page lists: ISO 27001 (UK, Europe, Japan), ISO 27701, ISO 9001 (UK, Europe, Japan, US), ISO 20000-1, ISO 22301, ISO 14001, SOC 2 Type II (attestation), PCI DSS 4.0 (US, Japan, UK), Cyber Essentials Plus, FedRAMP High, NHS DSPT (self-assessment), G-Cloud 14, Privacy Mark (Japan, JIS Q 15001), Microsoft Teams Connectivity contact center certification. No issuers or certificate numbers given.
SOC 2 Type II is an attestation report, not an ISO certificate; FedRAMP is an authorisation; DSPT is a self-assessment; G-Cloud is a procurement framework listing. EcoVadis is a rating. DPA appendix (v1.1C) lists ISO27001, ISO 9001, ISO 14001, PCI DSS v3.2, Cyber Essentials. No AI-specific certification (e.g. ISO 42001) in AI Charter. Not verified on issuer sites. GDPR / EU AI Act referenced in AI Charter are laws, not certifications.
Additional data conditions
Subprocessors and underlying models
DPA appendix: sub-processors 'may be one or more of' Redwood Technologies, Microsoft, Teleopti AB, Google, IBM, mGage, Amazon. AI Charter names Microsoft and Speechmatics as third-party AI partners and Azure OpenAI for prompts/generated content; describes itself as 'AI orchestrator'.
DPA v1.1C dated 13 Oct 2022 (file uploaded 2025-02); list not mapped to services. Data: DPA cl. 5.3 no transfer outside EEA without authorisation, logs stored in EU/UK; group support access from worldwide locations. AI Charter: https://www.contentguru.com/wp-content/uploads/sites/9/2025/09/AI%20Security%20Charter%20-%202025%20-%20V6.1C%20250912.pdf
Retention and deletion
AI Charter: 'Azure OpenAI stores all prompts and generated content securely for up to thirty (30) days'; 'Data is deleted from storm on completion of customer service.' DPA cl. 5.9: on termination securely delete all personal data or return it, and confirm in writing.
DPA: https://www.contentguru.com/en-us/wp-content/uploads/sites/10/2025/02/CG-Data-Processing-Agreement-v1.1C-221013-locked.pdf (duration 'Term of the Agreement'; no fixed periods).
Export
DPA cl. 5.9: return all personal data 'by a technical means agreed by Company' on termination; cl. 5.6: data portability support 'in a recognisable and commonly used format' on written request.
storm CX page: 'Take the leap to the cloud'. No on-prem option stated.
Organisation fit
Enterprise focus with demo-led sales ('Book a Demo'); storm LITE tier marketed as 'Enterprise-grade CX for small businesses'; modular pay-for-what-you-need.
A written comparison of up to three AI offerings · €195 net
You get the facts that matter for your decision, each with its source, the questions to ask each vendor and a cost estimate based on your own numbers. First you agree your three most important criteria with Sten Franke.
We deliver your brief by email within a maximum of five working days after payment is confirmed and we have agreed the question and minimum information needed to begin. ETHORITY confirms the start date and delivery date and delivers earlier when the reviewed brief is ready. Missing optional information is recorded and assessed; it does not require you to research the solution yourself. Review before delivery and email support are included.
ETHORITY®