Mim AI agent in Dixa's helpdesk for mid-market ecommerce and consumer brands, resolving refunds, tracking and order changes, priced at a flat EUR 0.40 per conversation with no volume cap.
Task classification by ETHORITY. Check the product’s documented scope against your task.
Fit and decision conditions
Prerequisites
Mim learns from the customer's existing knowledge base and website; accurate knowledge base needed before going live; Shopify/Magento connection for live order actions; setup 'days to two weeks', migrations two to four weeks with onboarding. AI Agent included in every plan (Growth/Ultimate/Prime) with per-conversation AI charge.
Quote: 'Customer data is never used to train AI models, for Mim or any other Dixa AI feature.' DPA (https://www.dixa.com/legal/data-processing-agreement) does not mention AI training; cl. 5.2 limits processing to customer instructions.
Certificates and audit reports
SOC 2 Type 2: 'Mim falls under Dixa's SOC 2 Type 2 scope.' Auditor not named. DPA cl. 12.5 cites ISO 27701 and ISAE 3000 DK-GDPR only as examples of acceptable audit standards (not a stated holding).
Mim is described as covered by Dixa's SOC 2 Type 2 scope. SOC 2 is an attestation; a reference to AWS compliance does not establish Dixa's own certification. GDPR and EU AI Act readiness are separate legal matters.
Additional data conditions
Subprocessors and underlying models
Hosting: AWS EMEA SARL (Luxembourg entity; security page says servers in Ireland, backups in Europe). AI sub-processors: Microsoft Ireland (Azure OpenAI Service), Anthropic Ireland, Langfuse GmbH (LLM workflow routing), ElevenLabs Inc. (USA, voice), Deepgram (USA, voice). Other: Twilio, Auth0, telecom carriers, Dixa group entities (AU, DE, FR, UK, US), EverHelp (Gibraltar).
AI page: 'AI processing runs inside the EU' and AI sub-processors can be opted out of individually (https://www.dixa.com/ai-agent). DPA Annex 2: main storage in the EU.
Retention and deletion
DPA cl. 11.2: customer personal data deleted within three months after subscription ends; cl. 11.3 copy on written request within 10 days (assistance billed). AI: 'Nothing persists beyond short-term conversational context.'
DPA Annex 1: 'To the extent commercially feasible, Dixa will make available to the Customer technical measures to export' data; return copy on request at termination (cl. 11.3).
Per agent/month: Growth €89, Ultimate €139, Prime €179; Mim €0.40 per conversation; monthly or annual billing; 'structured for mid-market teams rather than small operations'; demo-led.
A written comparison of up to three AI offerings · €195 net
You get the facts that matter for your decision, each with its source, the questions to ask each vendor and a cost estimate based on your own numbers. First you agree your three most important criteria with Sten Franke.
We deliver your brief by email within a maximum of five working days after payment is confirmed and we have agreed the question and minimum information needed to begin. ETHORITY confirms the start date and delivery date and delivers earlier when the reviewed brief is ready. Missing optional information is recorded and assessed; it does not require you to research the solution yourself. Review before delivery and email support are included.
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