ETHORITY®ETHORITY · INFOGRAPHIC · EN · Presentation format
AI writes the pitch. Who signs it off?
Agents now write and send in your name. What the market offers, the rules, and which steps need a person’s approval.
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ETHORITY®AI Business Operating SystemFunction brief
GOOD AI PRISM · FUNCTION BRIEF 2026/27 · MARKETING & SALES
AI writes the pitch. Who signs it off?
Agents now write and send in your name. What the market offers, the rules, and which steps need a person’s approval.
15.3%
of marketing budgets go to AI among CMOs in Gartner’s survey; only 30% report mature readiness to scale it
Source · Gartner, May 2026
87%
of sales organisations use some form of AI, in a vendor survey of 4,050 sales professionals
Source · Salesforce, Feb 2026
50
AI offerings mapped in Marketing & Content and Sales & CRM
Source · Good AI Prism, Oct 2026
Good AI Prism artwork © 2026 ETHORITY & STEN.AI LLC · CC BY-NC-ND 4.0 · data and third-party marks not covered
https://ethority.ai/research/publications/marketing-sales-global-en · GLOBAL EDITION · EN · v1.0 · OCT 2026
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