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Research, company news and media information.

Independent coverage, commissioned research and company announcements remain distinct. Historical work is not a claim about current AI engagements.

21.10.2026

Good AI Prism Market Study 2026–27

Study v1.4 brings together Global and Germany–US Focus editions in English and German. Explore the findings, method and edition information.

Study and findings →

For editors and interviewers

Find original biographies, the ETHORITY logo and founder portrait. Discuss a specific research or interview question with Sten.

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Press archive

30 Oct 2003 · heise online / Boi Feddern

Editorial coverage

Mediatime research using Gridpatrol

Historical reporting on brand-perception research using Gridpatrol. The article concerns predecessor work and does not identify a founder interview.

Historical source. Original publisher language; present-day services are outside its scope.

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24 Jul 2007 · ETHORITY via Portal der Wirtschaft

Owned announcement / syndication

Automotive trends in online communities

An ETHORITY-issued study announcement about online automotive discussions. Distribution by a press portal is not independent editorial coverage.

Historical source. Original publisher language; present-day services are outside its scope.

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28 May 2008 · manager magazin / SPIEGEL Gruppe

Commissioned research / publisher announcement

Online image of business leaders

The publisher records research commissioned from ETHORITY. The source supports the historical commission, rather than independent validation or current client-reference permission.

Historical source. Original publisher language; present-day services are outside its scope.

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5 Nov 2008 · ADZINE

Editorial coverage

Brands in Social Media 2008–2009

Editorial reporting on ETHORITY’s brand-conversation research. Historical findings and quotations are not carried into current product claims.

Historical source. Original publisher language; present-day services are outside its scope.

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23 Sept 2009 · BVDW via PresseBox

Association publication / contribution

Social Media Kompass

BVDW names Sten Franke as a contributing author and working-group leader at the time. The association issued this announcement; it is not an independent evaluation of ETHORITY.

Historical source. Original publisher language; present-day services are outside its scope.

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16 Apr 2010 · Cool Infographics / Randy Krum

Editorial coverage

Social Media Prism 2.0 — German Version

Coverage of ETHORITY’s German adaptation of Brian Solis and JESS3’s Conversation Prism. Original creator attribution is retained.

Historical source. Original publisher language; present-day services are outside its scope.

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29 Jun 2010 · marketingshop / Media Innovation via firmenpresse

Interview announcement / syndication

Social media adoption in German companies

A dated publisher announcement preserves interview excerpts. The link is to the announcement; the full original Q&A was not recovered. Syndicated copies count as one event.

Historical source. Original publisher language; present-day services are outside its scope.

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11 Jun 2012 · marktforschung.de

Authored publication

From questionnaires to real-time research

Publisher metadata credits Sten Franke’s article on social-media analysis and real-time research. The full article is subscription-restricted.

Historical source. Original publisher language; present-day services are outside its scope.

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21 Sept 2021 · Carolin Säugling / Springer

Scholarly reference

Wissensgenese 2.0: Social-Media-Analysen

A scholarly chapter discusses the historical Social Media Prisma. It is a reference to the work, not endorsement of the present AI offer.

Historical source. Original publisher language; present-day services are outside its scope.

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