Crisp · Platform

Crisp (Hugo AI agent)

Multichannel messaging platform whose AI agent browses the website and learns from imported PDFs and knowledge-base articles, priced per workspace per month with included AI credits, data hosted in Europe.

Stated by the provider19 Oct 2026crisp.chat ↗

Discuss your question with Sten Franke →View in the Prism

Capabilities and fit

What it is used for: chat agent
ETHORITY analysis20 Oct 2026
Task classification by ETHORITY. Check the product’s documented scope against your task.

Data and controls

Does it train AI on your data?: Only third-party model training is addressed
Documented by the provider20 Oct 2026help.crisp.chat ↗
Quotes: 'Hugo is not trained on all conversations from your Crisp inbox'; 'does not reuse other customers' messages as a general training source'. Sub-processor list: third-party LLMs 'Processed transiently, not retained'. Crisp's own model training use and opt-out not stated; the customer-data training finding already 'own use not stated'.

Additional data conditions

Subprocessors and underlying models: Hosting: DigitalOcean (data in NL, DE), AWS (encrypted backups, IE), Scaleway (FR), Vultr (email relay). Core AI on own infrastructure on Scaleway (EU). Optional LLMs, disabled by default: OpenAI, Google Gemini, Anthropic, Mistral; Microsoft Azure (translation/AI, optional). Others: Cloudflare, Stripe, PayPal, Firebase.
Documented by the provider20 Oct 2026crisp.chat ↗
Quote: third-party LLMs 'disabled by default and used only when explicitly enabled by the Customer'. GDPR article also mentions Mirage (Crisp-owned) for LiveTranslate/MagicReply.
Retention and deletion: System logs retained max 1 year; platform backups max 1 week; data subject deletion requests answered within one week.
Documented by the provider20 Oct 2026help.crisp.chat ↗
Retention of conversation content after account closure not stated.

Product-specific conditions

Deployment: SaaS; EU-hosted (messaging NL, plugins DE); non-EU relay servers (US, UK, SG) store no data except connection logs
Documented by the provider20 Oct 2026docs.crisp.chat ↗
Relay detail from https://help.crisp.chat/en/article/whats-crisp-eu-gdpr-compliance-status-nhv54c/.
Organisation fit: Self-serve with Free plan ($0, 2 seats); paid per workspace/month: Mini $45 (4 seats), Essentials $95 (10 seats), Plus $295 (20+ seats); Enterprise custom pricing via demo.
Documented by the provider20 Oct 2026crisp.chat ↗
Homepage (https://crisp.chat/en/) states AI features 'Included in the Crisp Plus plan' while pricing lists AI credits on Mini/Essentials/Plus; pricing page used as primary.
Trial: Yes - 14-day free trial, no card required
Documented by the provider20 Oct 2026crisp.chat ↗
Quote: 'Try any plan for free for 14 days.' Homepage: '14 days free trial - All Crisp features - No card required'.

Questions for the provider

Ask the provider which data region applies to your account.
Ask the provider whether your data is used to train models and which consent controls apply.
Ask the provider for applicable certificates and attestations, including their scope and validity.
Ask the provider for the price, billing unit and required commitment for your scope.
Ask the provider which retention and deletion terms apply, including when the contract ends.

Areas, data and technology

Customer Service

Sources

What the source marks mean

Each mark shows what kind of source backs a fact. Open the fact to read the source, the date it was checked and any conditions.

Documented by the provider: The provider's own documentation supports this fact, for the product, plan and date stated.
Stated by the provider: The provider says this, for example on a marketing page. Read the linked source and its conditions before you rely on it.
ETHORITY analysis: ETHORITY's assessment, based on the linked sources.
Independent source: An independent source supports this one fact, within the scope stated. Check the other facts separately.

Figures marked 'Scenario' are calculated from stated assumptions. Results measured in practice are shown separately.

Each source supports its recorded scope. Documentation depth and independent verification are separate.

https://crisp.chat/en/ · 19 Oct 2026
https://help.crisp.chat/en/article/is-hugo-using-my-conversational-data-2dsq8a · 20 Oct 2026
https://help.crisp.chat/en/article/what-is-crisp-compliance-status-with-soc2-1xet2vz/ · 20 Oct 2026
https://crisp.chat/de/sub-processors/ · 20 Oct 2026
https://help.crisp.chat/en/article/whats-crisp-eu-gdpr-compliance-status-nhv54c/ · 20 Oct 2026
https://docs.crisp.chat/guides/others/security-practices/ · 20 Oct 2026
https://crisp.chat/en/pricing/ · 20 Oct 2026
https://crisp.chat/en/ · 20 Oct 2026

How we research →

AI DECISION BRIEF

A written comparison of up to three AI offerings · €195 net

You get the facts that matter for your decision, each with its source, the questions to ask each vendor and a cost estimate based on your own numbers. First you agree your three most important criteria with Sten Franke.

We deliver your brief by email within a maximum of five working days after payment is confirmed and we have agreed the question and minimum information needed to begin. ETHORITY confirms the start date and delivery date and delivers earlier when the reviewed brief is ready. Missing optional information is recorded and assessed; it does not require you to research the solution yourself. Review before delivery and email support are included.

Your decision question

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